Project Brief

Designers Arise Launch Edition

THE BRIEF

Eyo Festival

About: ‘Eyo’ is an exciting new Festival based in the Lagos, Nigeria. The festival is looking for a modern brand identity to help generate interest in the build up to their event later in the year. To start with, the client is looking to have a new logo and set of icons they could use in the initial marketing materials for the festival. The client is hoping to attract the younger members of the society from all works of life and families and will also host a series of events encouraging people to get outdoors.

The theme of the festival is adventure and the great outdoors. This should be reflected in the logo and initial stages of the brand identity. They would like a set of 4 custom illustrated icons that represent: music, food, culture and camping.

Take some time mood boarding some of the most exciting, up-and-coming festival identities of this season. Choose a style and go for it! Pick out some key, eye-popping bold colours that you love and think could work well as a brand identity as a whole. Note, that the client is looking to have a strong, modern identity which stands out.

Create your logo and icons as vector graphics as the designs will be used across poster designs, business cards and billboards at various sizes. This will allow the client to use them at any scale, across different documents without making the images pixelated. Consider popping the logo & icons into a presentation document to show to the client.

Design requirement:

Contestants should ensure neat presentation of thoughts and ideas relevant to the subject focal point.

Note: Design plagiarism is discouraged, as all ideas should be genuine.

GRAPHIC SPECIFICATIONS

Your file should be at least 16 inches x 16 inches and have a minimum resolution of 200 dpi

Accepted file formats: JPEG, PNG

RGB color space only

Max file size is 60mb

Designers Arise Contest is an initiative of Ellae Creative to Promote Creativity among the Nigerian Youths and to encourage entrepreneurship in the Art/Design industry.

CONTEST TIMELINES

Entry submission deadline is 20th October and voting will commence from 21st October through to 30th October 2017.

CREATIVE DESIGN EDITION

Designers Arise is a platform designed to bridge the gap between creative talent and opportunity. It provides a unique opportunity for designers to showcase their work and get discovered by the worldwide community.

The platform, therefore, helps to aggregate designers’ portfolios, highlight and feature creative talent, and open them up to the right audiences.

You are required to upload your MOST creative project from your design portfolio on the platform and then canvass for votes during the voting period of the challenge.

THE REQUIREMENTS

1. Visit http://designersarise.com/project-brief/

2. Read through the project brief

3. Create an account

4. Upload your Design

5. Your entry must be a graphic image in JPEG or GIF format

6. The Top 3 creative designs with the highest number of likes wins the Challenge

 

THE EVALUATION CRITERIA

The winning design(s) will be selected based on the HIGHEST NUMBER OF VOTES obtained during the voting period.

CASH AWARD

First Prize – N25,000

2nd Prize – N15,000

3rd Prize – N10,000

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